About Douglas

Douglas is mainly a perfume retail that operates nearly 1,500 stores in about 20 European countries and the US. It is a chief perfume retailer in Europe with nearly 900 perfumeries Out of these many half are already there in home market and that is Germany. Top brands include Douglas and Miracle. In addition to perfume, Douglas Holding also deals in skin care and cosmetic products.

The company has diversified in many fields and has become very successful. The company's other retail divisions include jewelry, fashion apparels, watches, confectionery, books and many more…

Douglas Holding AG is basically a retailer in perfume, in Germany. The place of operation is Hagen. Douglas has gained immense popularity and very good name in this field basically because of the working style and the quality it offers.

How old is this company? You will have to look into history of the company to get some details. Well, you will be surprised to know that the story started in 1821. In 1821 , the perfume and soap factory J.S. Douglas Sohne was founded in Hamburg .

In 1910 , the first Douglas perfumery was opened in Hamburg. The actual starter of the Douglas Holding AG, the Hussel Subwarenfilialbetrieb GmbH, was founded in 1949. Then in 1962 it got transformed into a Joint Stock Company.

In 1969 it acquired the Parfumerie Douglas. Now, Douglas was the main pillar and the foundation on which most of the operations took place. This company became known as Hussel Holding AG in 1976 . In 1989 , the company changed its name to Douglas Holding AG.

Why Douglas succeeded immensely in Germany? Douglas has made tremendous achievment in the fashion, apparel and cosmetic world. It has given a new fragrance to the name of perfume. Germany has a large population and the company targetted the audience in such a way that they would become Douglas loyalist. It’s name started spreading in many other countries and became a pioneer in perfume retailing.

Douglas has excellent work force, great minds to set strategies and targets and of course a hunger to serve better. These things have made Douglas Numero Uno in perfume retailing.