MyPoints.com is an online portal, of classmate media corp., which is a leading online marketing and social networking company. The Classmate Media currently have two online networking portals named as MyPoints and classmates. The success of company is determined by its proficiency in handling the large group of audiences and constantly increasing the base of its membership. The MyPoints Company masters in enabling the advertisers to reach the large base of customers. Classmate Media has a large base of membership and an informative database which provide a core advantage to the company over its competitors.

Online marketing services:
MyPoints is an efficient online Marketing portal which is famous because of its reliable marketing services to the customers as well as to the advertisers. The effective marketing strategy of the company makes it possible for the advertisers to reach to a large base of customers with a well planned marketing goal. The marketing plans of MyPoints even take care of customer’s benefits as well. The company offers a reward program which is based on the point system. The customer can earn certain points by reading and responding to advertise and promotion mails, participating in online surveys, engaging in online shopping and other such activities. The customer can exchange the reward points in form of gift cards, and other such benefits. Almost 60 merchants and many retailers, Airlines, restaurants, and hotels offer this service to the customers.

MyPoints has a strong customer base which is increasing rapidly. According to the data available in September 2007, the company has about 8.8 million registered members out of which 6.0 million were receiving the email offers and actively participating in the other marketing plans.

MyPoints has delivered the superior ROI in last ten years and emerged as a great leader in the industry. The MyPoints Company is able to attract the large base of best retailer brands of the world and providing them a large base of online customers. The valued and trusted reward program of Mypoints enabled to the company to build a strong and informative database for its use.

The consistent and successful Marketing efforts resulted in bringing a strong and long term relations with the customers and increased the loyalty of online marketing. The online survey and product promotion really makes it easy for the manufacturers to know the customer insight. The MyPoints Company is committed to protect the privacy of the customers. No doubt, there are certain information that are used by the company, but only after the customer allows for that. For example, the company sends its promotion emails only to the users who are subscribed for that.