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The Nielsen is the world’s top company deals in marketing information, business media services and products and audience measurement. By bringing a supreme combination of market intelligence, insights, integrated marketing solutions and advanced marketing tools, Nielsen gives clients with the most inclusive view of their markets and their customers.

With an unmatched amalgamation of market intelligence, insights, advanced tools for analysis, and integrated solutions for marketing, Nielsen provides clients with the most complete view of their consumers and their markets. The company is headquartered in Harlem, The Netherlands and New York, USA; it operates in over 100 countries with an international team committed to helping customers compete effectively and find out opportunity with more simplicity than ever before.

Nielsen is an international media and information company. Nielsen has top market position and predictable brands in media and marketing information, business publication, trade shows and online intelligence. The customers bank on its information, analysis and insight for their marketing and sales solutions. The company deals in: -

• Marketing Intelligence: - It measure trends and markets at retail level, in home and on the move. The company offers customized customer research services centered on special opportunities and issues. It appraises and forecast the possible market of new brands. It discovers and helps clients to reach specific customer segments. The company follows the results of sales and marketing programs. They provide advanced logical service for merchandising and marketing planning and also provide incorporated combinations of services and products aimed at innovative solutions to their clients.
• Media Intelligence: - Nielsen measures the addressees for all kinds of print and electronic media, on all existing technologies, from newsprint to iPods. They collect and deliver viable information about creative content and advertising expenditures. Nielsen measure box office results, book sales, CD and DVD, and provides incorporated activity information services and also offers software services, media planning information and advertising rate and data flow across electronic and print media.
• Industry Intelligence: - The Company give market focused, incorporated information and marketing and sales solutions that helps you in go to market more efficiently and effectively. Currently company is serving seven main market groups, and thirty individual industries, straddling the entertainment, marketing and media, travel, retail and performance, life sciences and design industries. Nielsen offers business-to-business services and products in online, print and in person.

The Company has 42 publications, over 135 trade conference and shows and more then 185 digital services and products provide analysis, insight and personal contacts to help professionals for better understanding of the market.