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Nielsen Services
Nielsen is a global company that provides services such as
- Offers customized consumer research services focused on specific issues and opportunities
- They evaluate and forecast the potential market for new products
- They identify and help clients reach specific consumer segments. They track the results of marketing and sales programs
- They provide integrated combinations of products and services aimed at revolutionary solutions to clients’ key issues.
- They services help clients understand competitive results, diagnose and solve problems, improve brand and banner performance, develop and launch new products and identify new growth opportunities