About Swarovski

If its crystal it has to be a Swarovski. Making a humble beginning in the 19 th century, Daniel Swarovski has through his vision and hard work created a trend. The Swarovski story began with the invention of the automatic cutting machine by Swarovski in the year 1892. Daniel Swarovski then set up a crystal-cutting factory. The factory put to use his invention of the automatic cutting machine.

The crystal soon came to hold pride of place. It brought about a new fashion revolution. The crystal has come to occupy pride of place whether it is to accentuate the beauty of a woman or make a style statement. The sparkle of the crystal has been able to spread its brilliant rays all across the globe. The crystal had thus, cast its magic spell and taken the world in its fold. This was the beginning of the Swarovski success story. From here on there was just no looking back for Swarovski. The company continued to climb the ladder of success.

Swarovski soon became a name synonymous with crystal. The company is located at Feldmeilen, close to Zurich, Switzerland. The company is known for its high quality beautiful, precision cut lead crystal. The range of innovative crystal products that the company markets is amazing. The range of products offered by Swarovski crystals include crystal jewelry, beads, rhinestones, chandeliers, couture, miniatures and sculptures.

The Company or the Swarovski group also includes several other companies like Signity that stands for synthetic gems, Tyrolit the creators of abrasive and cutting tools, Swarovski Optik the makers of optical instruments and Swareflex the reflective and luminous road markings manufacturing company.

The company has been trying to develop new technology and products to offer the customer varied products that stand for quality and craftsmanship. Flat back crystal, the 9-foot diameter and 550pund star created by Swarovski are all evidence of its master craftsmanship and innovative design combined with the latest high precision technology.

The Swarovski logo is the “swan” which was adopted in the year 1988 over the then existing logo of the flower edelweiss. The Company also has a tie up with the electronics company Philips and launched a range of “Active Crystals” electronics products. The products had Swarovski crystal decorations.

With high quality standards, beautiful designs and styles the Swarovski crystals are going to continue to shine bright for a long long time to come. The company aims at achieving customer satisfaction through high quality products and excellent service. The Swarovski crystals are a certification of quality and need absolutely no introduction.