Torrid is the chain store possessed by Hot Topic. It is one of the best growing mall based field retailers. Torrid offers cutting edge and exciting accessories and apparel for women sized from 12 to 26. The goal of Torrid is to give the most recent fashion to teenage girls and plus size women. Torrid started their business in mid April of 2001, with their first retail store in Brea Mall in Brea city o California. Currently Torrid has more then 150 retail stores in different parts of United States of America.

The clothing styles of store are aimed at the demographic of age that ranges from teenage girls to plus size women in their late twenties. Torrid started featuring additional mainstream clothing and got a break from the past as “plus size Hot Topic.” Torrid trade accessories, Jewelry, shoes, fashion tops, novelty tee shirts, pants, shorts, capris, dresses, skirts, intimate apparel, outwear hosiery, beauty products and gifts. Torrid glances to runway trends, fashion icons, pop culture and music influences as they relay to torrid girls various existences to take inspiration for growth of the product mix.

Product mix of torrid is around 50% of torrid private label, and remaining 50% are well known fashion brands such as Dickies Girl, Free style Revolution, Tripp and Z. Cavaricci.

Torrid is situated in 36 states of America. The enormous majority of torrid stores are in California. Currently they have retail stores only in United States of America, though they do shipping all around the world through their web site.

The site has its return policy for the customer. All regular items can be returned back though the site does not entertain this policy for the clearance items. It is important for the customer to read the return policy carefully before making any purchase on the site.

Models of Torrid: -
Torrid employs amateur plus size and professional models in their advertising circulars and online file photos. In beginning of 2006, torrid hosts a yearly Model Search Contest that takes tours of several cities of USA in search of the new models.

Security and privacy:
Torrid understands the importance of financial security and privacy of the customer. it doesn’t make any professional use of the information shared by the customer or shares with any third party. To make the shopping environment hacker free and secure, the site has deployed the SSL security system. All information is stored in an encrypted form which can be used by the site itself only.